Author Archives: Mark Willson

Pinterest confuses the hell out of most marketers because they treat it like Instagram with longer captions. Completely backwards thinking. Pinterest users aren’t scrolling for entertainment – they’re planning their dream kitchen renovation or figuring out what to wear to

In the 21st century, few forces have been as transformative as globalization. The interconnectedness of economies, cultures, technologies, and markets has changed the way businesses operate, how individuals consume goods and services, and even how nations interact with one another.